Websites for Home Service Businesses
Most urgent home service calls start on a phone. Your site has to make it easy to see what you do, where you work, and how to call you.
What your site has to do before you hire anyone.
Most of these are the difference between the phone ringing and not. Can someone call without hunting for the number? Does the site show the work you do and the towns you actually serve? Use this as a checklist against any proposal, mine included.
1. A Call button that stays put
On phones, the Call button should stay on screen as someone scrolls. Most urgent home service calls start on a phone, so I keep the call within reach — not a sticky form covering half the screen.
2. Pages for your services and towns
Each service needs its own page, along with pages for towns where you’ve actually done work — “water heater replacement in Onalaska,” not one page listing everything. I don’t swap town names into the same filler page.
3. Your Google profile and site match
Many home service calls come from Google’s map results — the map pack. Your Google Business Profile and site should match on name, phone, services and service area, and link to each other. One real profile, no fake locations or virtual-office listings.
4. Proof before the sales pitch
Texas has no general contractor license, so show the license your trade actually carries — TDLR for HVAC and electrical, the State Board of Plumbing Examiners for plumbing, TCEQ for septic — plus insurance. Put real Google or BBB reviews up front, and photos of your trucks, crew and jobs instead of stock photos.
5. Form leads text your phone
When someone submits a form, you should get a text on your phone within about a minute. If you already use Jobber, Housecall Pro or ServiceTitan, the lead can go into that instead.
6. Fast on a weak signal
Rural East Texas cell signal is often weak. A heavy site can lose the caller before it finishes loading, so speed belongs on the checklist, not as an afterthought.
7. Your domain, your way out
You own your domain, and you can take the site with you. There are no contracts, and a $1,900 buyout moves the site to your own hosting.
Want yours scored against this list?
The market analysis checks your current site against all seven, next to your top competitors. See what’s in it →
The snapshot shows the problem. The analysis is the plan to fix it.
Pick based on how much you need to know before deciding.
Free Maps snapshot
One page showing where your business ranks on Google Maps across your service area and which competitors are ahead. Takes about fifteen minutes of my time. Nothing to sign.
Get the free snapshot →Market analysis
About three hours of my work: your Maps rankings, competitors, Google profile and website, then the fixes put in order. It’s a plan you can use to hire me or somebody else. Open to businesses outside my main service area, too.
What’s in it → See a sample →What’s in the market analysis
- Your Google Maps rankings for your top services and towns
- Your top 3 competitors side by side: reviews, Google profile and website
- Gaps in your Google Business Profile
- Your current website scored against the checklist above
- A ranked fix list showing what to do first
I deliver a PDF report and a short recorded video walkthrough. No call required, though one is available if you want it.
See a sample report (PDF) — a real analysis of an East Texas flooring showroom, with the names taken out.
The full $295 is credited toward a Website Care build or Local Visibility setup if you start within 60 days, so the build costs $700 or the setup $604. It doesn’t apply to Starter Site. Local Visibility is only for home service businesses in my main service area, one client per trade per county.
What I won’t do
- Guarantee rankings or promise calls
- Use fake reviews, review gating, fake locations or filler town pages
- Take ownership of your Google profile
See where you stand before you spend more.
Start with the free snapshot, or get the full plan in one go. Call or text (936) 324-1137 with questions.